Mix Tape - Audience

For the short film 'Mix Tape' I think that the target audience would be British women and men aged between 30-35 within the social grade of B-C2:

The reason for me believing this film is for a British audience is the name 'Morrissey' printed on the newspaper -  he was an English singer and song writer and later a member of the English band, The Smiths.This therefore means that it will reach a greater audience within the UK as his name is more widely known.

This is also reinforced by the song played (non diegetic/diegetic) as it is by British band, The Kinks. This band were known between the years of 1983 - 1996 so helps to chose the age category for 'Mix Tape'.

Due to the focal point of this short film being the 'mix tape' that the character has created, I think the audience would be in the age category of between 30-45. The reasoning for this is because I think the audience trying to be reached is one which are familiar with the concept i.e they grew up in the same time period as the characters shown in the film, and therefore would be familiar with what a mix-tape actually is.

I have chosen the social class to be B-C2 because the platform of which this short film would be watched is mostly likely to be online, which they would then have access to so that they can view it. 

The location of the film would also be more relatable to somebody of this class as the houses are terraced/duplexes, which would be suitable for somebody of B-C2 to live in as they are not extremely private or fancy, but also not too low class, for example, council flats. 

The relationship between the two characters is shown through the music; they both have similar taste in music, making this film suitable for both men and women as it focuses on the relationship between two people which can be relatable for both sides.